Research Expertise - Harrison Research

Research Expertise

Harrison Research is a full service research company with both qualitative and quantitative capabilities.

Our expertise covers a wide range of research subjects including:

  • Communication and Advertising Testing
  • Brand Equity and Brand Development
  • Brand Tracking
  • Market segmentation and Positioning
  • Customer Value Analysis
  • Transactional Customer Satisfaction
  • Strategic Customer Loyalty and Retention
  • Employee Satisfaction
  • Product/Service Feature Optimisation (HB Choice Modelling)
  • Corporate Reputation
  • Social Responsibility
  • Social Issues/Attitudes
  • Community consultation
  • Project Evaluation
  • Desk Research and secondary resource analysis

In addition Harrison Research has traditionally held a core expertise in Health Research.